Design & PrePress

HALFTONE specializes in custom packaging design, brand stationery, print materials, and visual branding – all crafted with a minimalist, aesthetic approach.
We create design that strengthens your brand presence and communicates with quiet confidence. From distinctive packaging to refined identity materials – your vision is translated into thoughtful, timeless design.

In our pre-press  atelier, custom designs follow  prepress checklist involves several technical steps to transform a design into a print-ready format with precision, using the finest materials and traditional techniques.

Core Prepress Workflow: Preflighting, Color Management, Resolution Check, Bleeds and Crop Marks, Font Management, Imposition.

Proofing & Final Output: Soft Proofing, Hard Proofing, Platemaking (CTP).

Diecut Core Tooling: Digital Engineering, Craft Die-Cutting Plates, Craft Die-Patching Plates.

Decoration Core Tooling:  Digital Engineering, Hot Foil Stamping Metal Dies,  Blind & Foil Embossing Dies and Silk screen Preparation.

 

ELEVATE YOUR BRAND

Signature Ilustration

Drawing is one of the most basic and brilliant ways to design your project. Whether it’s using pencil and paper for simple sketches or upping your game with digital tools to take your illustrations to a whole new level.

  • Minimalist & Modern - Ilustration: Characterized by clean, simple lines with few embellishments.
  • Luxury & Elegant- Ilustration: Features elaborate flourishes, often used for premium brand identities.
  • Handwritten Calligraphy: Mimics traditional pen-on-paper styles, ranging from classic script to edgy, modern cursive.
  • Artistic Patern: Using initials or simplified symbols to create a unique, fast-to-draw mark for digital or physical art.
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Packaging Design - Adobe

HALFTONE specializes in custom logo design, brand stationery, print materials, and visual branding – all crafted with a minimalist, aesthetic approach.
We create design that strengthens your brand presence and communicates with quiet confidence. From distinctive logos to refined corporate materials – your vision is translated into thoughtful, timeless packaging design.

A colour identification system developed by the company with the same name, which has become a reference standard for printing with spot colours.

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Mockups, Dieline & Tool - CAD

The Essential Stages of Prepress

In the essential technical bridge between the creative design phase and the physical printing process. It is a rigorous quality-control stage where digital files are "interrogated," corrected, and optimized to ensure the final output perfectly matches the client's intent.

The distribution of the pages in a signature on the printing sheet. This procedure is generally performed using specific software prior to the production of the printing plates.

The metal embossed/debossed matrix used in letterpress printing of images and in blind embossing.

The sample of a printed product produced in few copies with the materials and packaging expected to be used before the final print run

The production of relief matrices is mainly carried out starting from digital files using a photopolymer as support.

The metal die cut plate used to cut a sheet of paper into a particular shape. It is required in all cases where the desired shape is not a simple rectangle but has irregular or curved outlines.

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Design limits are within our mastery, with an unrivaled understanding of brands' requirements.

HALFTONE Fullservice

Our exclusive paper collections combine carefully coordinated materials, colors, and print techniques – thoughtfully composed and crafted with meticulous attention to detail.Each collection can be subtly refined and tailored to suit your product.

Collection Guiding Assistance

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Glossary

Browse our comprehensive glossary of terms

B

Bleed

The positioning of graphic elements or images at the margins of the printed item on the trim line. These elements must go over the margin and extend beyond the limits of the page by at least 3 mm, to avoid inaccuracy at the trim stage causing white margins on the edge of the page. The extension of these elements is known as trim margin.

C

Colorimetric Profile (Or Icc Profile)

A file that contains the description of behaviour a given device in reproduction colour. The use these profiles allows for correct colour management different phases processing project, from settings to printing. On website www fedrigonicartiere.com you can download related Fedrigoni Special Paperss.

F

Finished format

The size of printed matter at the end of the production process, after trimming.

Front

The side of the printing sheet which is printed first. Also known as recto.

H

Halftone screen

A break down of the image into a screen of dots of variable dimensions and frequency that makes it possible to simulate variations in grey and colour shades with a limited number of inks. Screen ruling, or frequency (measured in lines per centimetre or lines per inch) varies in accordance with the on-press performance of the paper: for example, newspaper printing uses a screen with a low frequency, of no more than 35 lines per centimetre or 85 lines per inch.

I

Imposition

Distribution of the pages in a signature on the printing sheet. This procedure is generally performed using specific software prior to the production of the printing plates.

O

Overprint

A setting by which a graphic element is printed above the one below; the result is a combination of the colours in two levels. The opposite setting is knockout.

P

Pantone Matching System or PMS

A colour identification system developed by the company with the same name, which has become a reference standard for printing with spot colours.

R

RGB

Colour space that describes the colours displayed on a screen, obtained by the combination of red, green and blue light values. For printed projects, RGB colours must be converted into CMYK values, but remember that the printed result can sometimes be very different from the colour displayed on the screen.

S

Spot colour (or solid colour)

Colour that is printed with specially formulated ink (for example a Pantone colour) and not with a combination of four-colour inks.
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